AI UGC and Product Creative

Open full screen · recording mode — sized for vertical video.

1. 01

   Make three sample ads

   Free sample

   One product category, and three finished ads for a brand you do not work for.

   In this step you make the thing that gets you hired. Brands do not read pitches from new creative suppliers, they look at work — so you make work for a brand you admire, unpaid and unasked. You end with a sample pack that does the selling in every message you send afterwards.

   1 — Choose the categoryCopy prompt

   I want to sell AI-produced ad creative to brands. Help me choose one product category.
   
   Categories I understand as a customer: [YOUR CATEGORIES]
   What I can produce today: [YOUR SKILLS]
   
   For each category:
   1. What the ads in this category have to prove before someone buys.
   2. Which formats dominate — demonstration, testimonial-style, before and after, unboxing — and why that one.
   3. What AI-produced creative does well here, and where it visibly falls apart.
   4. Which claims are regulated in this category, and what that means for what I can show.
   5. How brands in this category usually buy creative, and what budget they treat as small.
   
   Then rank by "a small brand could hire a newcomer here this month", and explain the top one.

   2 — Build the sample packCopy prompt

   I am making an unpaid sample pack for [BRAND], which sells [PRODUCT] in [CATEGORY].
   
   Their current ads, as far as I can see: [WHAT THEY RUN NOW]
   What their product genuinely does: [PRODUCT REALITY]
   
   Give me three complete ad concepts, each testing a different angle. Per concept:
   1. The hook, in the first two seconds.
   2. The full script or on-screen copy.
   3. The shot list, with what is generated and what must be real product footage.
   4. The generation prompts for the parts I will produce with AI.
   5. What this concept is testing that the others are not.
   6. The claim boundary: what this ad must not say in this category.
   
   Stay inside what the product actually does. A sample that overclaims tells the brand exactly the wrong thing about working with me.

   Claude for concepts and scripts; your image and video tools for production.

   [YOUR CATEGORIES]

   Products you buy and understand. You need to know what makes a buyer hesitate.

   [BRAND]

   A real brand whose ads you think could be better. Pick one small enough to reply to you.

   [PRODUCT REALITY]

   What it actually does, from their own site and reviews. Never invent a benefit in a sample.

   Then: Finish all three. An unfinished sample pack is a pitch again, and pitches get ignored.

   Where the prompt stops: Using a brand's product in unsolicited sample work is normal in this trade, but do not publish it as if they hired you, and do not use their logo in a way that suggests endorsement.

2. 02

   Put your offer online

   In the package

   A page with the samples, what you deliver, and what it costs.

   In this step the samples get a home and a price. Creative services sell badly when they are priced per hour and well when they are priced per deliverable, because brands buy a quantity of ads, not your afternoon. You end with something you can link in one line.

3. 03

   Send it to fifteen brands

   In the package

   Fifteen named brands approached with work attached.

   In this step you use the samples as the opener. The message is short because the work is the message: here are three ads I made for you, here is what each one tests, here is what a batch costs. You end with conversations rather than a portfolio nobody saw.

4. 04

   Agree the job, take a deposit

   In the package

   A brief both sides signed, a deposit in, and a delivery date.

   In this step a reply turns into paid work. Creative jobs go wrong in the same two ways every time: the brief was verbal, and the money arrived last. Settling both in one short document is what makes the first job profitable instead of educational.

5. 05

   Make the first paid batch

   In the package

   A delivered batch with the variants a buyer can actually test.

   In this step someone pays you and you deliver work that is easy to run. What separates a useful creative supplier from an expensive one is variants: the same concept in the formats and lengths the platform needs, named so a media buyer can find them.

6. 06

   Report back and get the next job

   In the package

   A short report they can act on, and a second batch agreed.

   In this step you do what most creative suppliers skip: ask what happened. Media buyers rarely volunteer results, but they answer a direct question — and a supplier who asks becomes the one who iterates instead of the one who guesses. This is also the conversation where a retainer starts.

What you need

core means you cannot skip it. The rest only if you need it.

• HeyGencorefree planAvatar presenters for product spots
• Runwaycorefree planMotion and video generation
• Kling AIfree planProduct motion shots
• Photoroomcorefree planProduct cutouts and scene placement
• CapCutfree planEditing and caption styling
• ElevenLabsfree planVoice-over in multiple languages
• Recraftfree planBrand-consistent still creative