E-COMMERCE
Shopify
Paid links. We earn a commission if you buy through links on this page. It never changes our ranking — see how we rank.
Pricing
We do not reprint prices. They change too often for that to be honest, and a number on our page with no date is worse than sending you to the source.
How we rated it
What it is
A hosted e-commerce platform: storefront, checkout, payments, inventory, shipping and an app store, all maintained for you.
Who it is for
Anyone selling physical products who wants to sell rather than run a web shop. It is the shortest path from product to paid.
Where it is strongest
Physical goods at any scale. The checkout converts well, which is the one piece you most want someone else to have optimised.
Where it falls short
A monthly fee plus transaction fees plus app subscriptions, and the apps are where budgets quietly go. Deep customisation means learning their templating language. And digital products work, but the platform is not built around them.
Our verdict
Recommended for physical products. For digital products alone it is more machinery than you need — Gumroad, Whop or your own site with Stripe is lighter.
Editorial assessment. We earn a commission on some links; it does not change the ranking.