SEO
Semrush
Paid links. We earn a commission if you buy through links on this page. It never changes our ranking — see how we rank.
Pricing
We do not reprint prices. They change too often for that to be honest, and a number on our page with no date is worse than sending you to the source.
How we rated it
What it is
A broad marketing suite: keyword research, rank tracking, site audits, competitor analysis, advertising research and social tools in one subscription.
Who it is for
Marketers who need SEO alongside paid search and content planning, and would rather have one subscription than four.
Where it is strongest
Competitor research across channels. Seeing what someone ranks for and what they are bidding on in the same place is where the breadth earns its keep.
Where it falls short
Its backlink index is behind Ahrefs. The sheer number of tools makes it hard to find the three you actually need. And the limits on reports and projects push you up a tier faster than the headline price suggests.
Our verdict
Recommended when you need breadth across SEO and paid. For links specifically, Ahrefs is better; for a small site, both are more than you need.
Editorial assessment. We earn a commission on some links; it does not change the ranking.