ANALYTICS & ATTRIBUTIE
Plausible
Paid links. We earn a commission if you buy through links on this page. It never changes our ranking — see how we rank.
Pricing
We do not reprint prices. They change too often for that to be honest, and a number on our page with no date is worse than sending you to the source.
How we rated it
What it is
Lightweight web analytics without cookies, designed so that no consent banner is required. Open source, self-hostable, and the dashboard fits on one screen.
Who it is for
Site owners who want to know what is happening without a cookie banner and without handing visitor data to an advertising company.
Where it is strongest
Straightforward traffic measurement on a site where privacy and page weight matter. No banner means no consent loss, which often makes the data more complete than the heavier alternatives.
Where it falls short
Far less detail than Google Analytics — no deep funnels, no cohort analysis. No cross-device identity, by design. And for e-commerce attribution it is simply not enough.
Our verdict
Recommended for content sites and small businesses. If you need to attribute revenue across sessions and devices, you need something heavier and the trade-offs that come with it.
Editorial assessment. We earn a commission on some links; it does not change the ranking.