ANALYTICS & ATTRIBUTIE
Mixpanel
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Pricing
We do not reprint prices. They change too often for that to be honest, and a number on our page with no date is worse than sending you to the source.
How we rated it
What it is
Product analytics focused on events and user journeys, with funnels, retention, cohorts and reports that non-analysts can build themselves.
Who it is for
Product and growth teams who want to answer their own questions without waiting for a data team.
Where it is strongest
Self-service questions about user behaviour. Being able to build a funnel without SQL is what gets it used rather than installed.
Where it falls short
Same dependency on a good tracking plan as every tool in this category, and the same failure when there is not one. Event-based pricing rises sharply. And it overlaps heavily with Amplitude — running both is a common and pointless expense.
Our verdict
Recommended as an alternative to Amplitude; pick one. The decision that matters is your tracking plan, not which of the two you buy.
Editorial assessment. We earn a commission on some links; it does not change the ranking.