SOCIAL MEDIA MANAGEMENT
Metricool
Paid links. We earn a commission if you buy through links on this page. It never changes our ranking — see how we rank.
Pricing
We do not reprint prices. They change too often for that to be honest, and a number on our page with no date is worse than sending you to the source.
How we rated it
What it is
Social media management with scheduling, analytics, competitor tracking and reporting across platforms, including the ones most tools skip.
Who it is for
Agencies and marketers managing several accounts who need client-ready reports.
Where it is strongest
Reporting across accounts. The automated reports save a genuine half-day a month for anyone with clients.
Where it falls short
The interface tries to show everything at once. Some platform integrations are shallower than they appear. And like all schedulers it is bound by what each platform's API permits.
Our verdict
Recommended for agencies, mainly for the reporting. For one account, Buffer is simpler and cheaper.
Editorial assessment. We earn a commission on some links; it does not change the ranking.