EMAIL — MARKETING, COLD OUTREACH & DELIVERABILITY
Mailchimp
Paid links. We earn a commission if you buy through links on this page. It never changes our ranking — see how we rank.
Pricing
We do not reprint prices. They change too often for that to be honest, and a number on our page with no date is worse than sending you to the source.
How we rated it
What it is
Email marketing with campaigns, automations, landing pages, forms and a light CRM, the best-known name in the category.
Who it is for
Small businesses sending newsletters, mostly because it is the first name people think of.
Where it is strongest
A straightforward newsletter with decent templates. Everything is where you expect it and your colleague has probably used it before.
Where it falls short
Expensive for what it does now that cheaper tools match it. Contact-based pricing counts unsubscribed people in some plans. And the automation builder has fallen behind ActiveCampaign and even MailerLite.
Our verdict
Not the first choice any more, and we would say so plainly. MailerLite does the same for less; ActiveCampaign does more for similar money. Familiarity is the main argument left.
Editorial assessment. We earn a commission on some links; it does not change the ranking.