MARKETING AUTOMATION
Klaviyo
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Pricing
We do not reprint prices. They change too often for that to be honest, and a number on our page with no date is worse than sending you to the source.
How we rated it
What it is
Email and SMS marketing for e-commerce, built on customer and order data: segments based on what people bought and browsed, with the standard lifecycle flows.
Who it is for
Online shops past the starting line, where the customer list is a real asset.
Where it is strongest
Segmentation on purchase behaviour. Knowing what someone bought and when is what makes the email relevant, and this is the tool built around that.
Where it falls short
Priced on profile count, so an old list of non-buyers costs money every month. Steep to learn properly. And its power is wasted below a few thousand customers — the segments are too small to mean anything.
Our verdict
Recommended for established shops. Starting out, Omnisend does the standard flows for much less and you will not notice what is missing.
Editorial assessment. We earn a commission on some links; it does not change the ranking.