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MARKETING AUTOMATION

HubSpot Marketing Hub

SituationalFree planAPI8/10 overall

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Pricing

We do not reprint prices. They change too often for that to be honest, and a number on our page with no date is worse than sending you to the source.

Official pricing pageLast checked 2026-09-06

How we rated it

Product quality8/10Editorial assessmentValue for money5/10Editorial assessmentEase of use7/10Editorial assessmentAutomation8/10Editorial assessmentIntegrations9/10Editorial assessmentReliability9/10Editorial assessmentBeginner friendly7/10Editorial assessment

What it is

Marketing automation on top of HubSpot's CRM: email, landing pages, forms, lead scoring, campaign reporting and attribution, all against the same contact records.

Who it is for

Companies already on HubSpot CRM who want marketing and sales looking at the same data.

Where it is strongest

Attribution. Being able to follow a contact from first visit to closed deal in one system is what you are paying for, and it is genuinely hard to assemble otherwise.

Where it falls short

The price rises steeply and the jumps between tiers are large. Contact-based pricing counts people who will never buy. And it is only worth it if you are already in the HubSpot ecosystem — standalone it is poor value.

Our verdict

Recommended when you are already on HubSpot CRM and need the join between marketing and sales. Otherwise ActiveCampaign does most of it for a fraction of the cost.

Editorial assessment. We earn a commission on some links; it does not change the ranking.