CRM
HubSpot CRM
Paid links. We earn a commission if you buy through links on this page. It never changes our ranking — see how we rank.
Pricing
We do not reprint prices. They change too often for that to be honest, and a number on our page with no date is worse than sending you to the source.
How we rated it
What it is
A CRM with contacts, deals, pipelines and email tracking, with a free tier that is genuinely usable and a route into the rest of HubSpot's suite.
Who it is for
Small and growing teams who need a shared view of deals and would otherwise use a spreadsheet.
Where it is strongest
The first CRM a company adopts. The free tier is good enough to get a team into the habit, which is the hard part.
Where it falls short
The price escalates steeply as you add the features you came for, and the jumps between tiers are large. Customisation hits a wall. And data is easier to get in than out.
Our verdict
Recommended as a starting CRM, with eyes open about the pricing path. Pipedrive is simpler and cheaper if you only want a pipeline.
Editorial assessment. We earn a commission on some links; it does not change the ranking.