SALES ENGAGEMENT & SALES INTELLIGENCE
Clay
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Pricing
We do not reprint prices. They change too often for that to be honest, and a number on our page with no date is worse than sending you to the source.
How we rated it
What it is
Combines many data sources and AI into one spreadsheet-like interface: build a list, enrich each row from dozens of providers, and generate personalised copy per contact.
Who it is for
Outbound teams who want genuinely researched personalisation instead of inserting a first name.
Where it is strongest
Research at scale — finding out something specific about each company and writing a relevant opening line from it. That is the difference between outbound that works and outbound that does not.
Where it falls short
Steep to learn and credit-based pricing that is easy to burn through while experimenting. AI-written personalisation is recognisable when it is lazy. And it multiplies whatever your approach is, including a bad one.
Our verdict
Recommended for teams whose outbound depends on relevance. Expensive and complex enough that it only pays back if outbound is a serious channel for you.
Editorial assessment. We earn a commission on some links; it does not change the ranking.