SOCIAL MEDIA MANAGEMENT
Buffer
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Pricing
We do not reprint prices. They change too often for that to be honest, and a number on our page with no date is worse than sending you to the source.
How we rated it
What it is
Social media scheduling across the main platforms, with a calendar, a simple approval flow and basic analytics.
Who it is for
Small businesses and solo creators who want to write posts once a week rather than every day.
Where it is strongest
Straightforward scheduling. It does one thing, the interface stays out of the way, and the free tier covers a single person.
Where it falls short
Analytics are shallow compared with the platforms' own. Limited for teams with real approval processes. And it cannot post to Facebook groups, or to anything else the platforms have closed off — a limit of the APIs, not of Buffer.
Our verdict
Recommended for simple scheduling. For a team managing many accounts with approvals, a heavier tool earns its cost.
Editorial assessment. We earn a commission on some links; it does not change the ranking.