ADVERTISING
Bïrch (voorheen Revealbot)
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Pricing
We do not reprint prices. They change too often for that to be honest, and a number on our page with no date is worse than sending you to the source.
How we rated it
What it is
Automation for paid social advertising: rules that pause, scale or adjust campaigns based on performance, across Meta, TikTok and Google.
Who it is for
Advertisers managing many campaigns who are making the same manual adjustments daily.
Where it is strongest
Rules-based management at scale — pausing what is not working before it spends another day's budget.
Where it falls short
Automated rules acting on short windows react to noise, and pausing a campaign on one bad day is a common and expensive mistake. Priced on ad spend. And as platforms automate more, the room for external rules shrinks.
Our verdict
Recommended at meaningful spend across many campaigns. Set the evaluation windows long enough that it responds to trends rather than to Tuesdays.
Editorial assessment. We earn a commission on some links; it does not change the ranking.