CRM
Attio
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Pricing
We do not reprint prices. They change too often for that to be honest, and a number on our page with no date is worse than sending you to the source.
How we rated it
What it is
A CRM built like a flexible database: you model your own objects and relationships rather than accepting a fixed contacts-and-deals structure, with email and calendar synced in.
Who it is for
Teams whose business does not fit a standard sales pipeline — investors, agencies, marketplaces, anyone tracking relationships rather than deals.
Where it is strongest
Relationship tracking that is not a sales funnel. If you have tried to force a normal CRM into your model and lost, this is the one that bends.
Where it falls short
Flexibility means setup work, and a badly modelled Attio is worse than a rigid CRM. Fewer integrations than the established players. And it is young, so some things are still missing.
Our verdict
Recommended when standard CRMs do not fit your model. If a pipeline describes your business accurately, Pipedrive is simpler and cheaper.
Editorial assessment. We earn a commission on some links; it does not change the ranking.