SEO
Ahrefs
Paid links. We earn a commission if you buy through links on this page. It never changes our ranking — see how we rank.
Pricing
We do not reprint prices. They change too often for that to be honest, and a number on our page with no date is worse than sending you to the source.
How we rated it
What it is
An SEO toolset built on one of the largest independent indexes of links and search data: backlinks, keywords, rankings, competitor analysis and site auditing.
Who it is for
People who do SEO seriously — agencies, in-house marketers, publishers whose traffic is their business.
Where it is strongest
Backlink analysis. Their index is the deepest available and it is the reason the tool costs what it does.
Where it falls short
Expensive, with no meaningfully useful free tier. Credit limits bite in the middle of research. And it gives you an enormous amount of data without telling you which of it matters, which for a beginner is paralysing.
Our verdict
Recommended if SEO is a real part of how you get customers. If you publish occasionally, Search Console is free and answers most of what you would ask.
Editorial assessment. We earn a commission on some links; it does not change the ranking.